We are introducing our new Italian sandwich tomorrow at The Little Brick House. It is one I started working on a while ago and today I finally got everything in order to officially launch it. We call it The Vizzini. Jay actually suggested the name and really, how can you not go with the Sicilian Master Mind from one of the greatest movies ever made? It would be completely and entirely inconceivable. I am excited for it to launch. I made one this afternoon just to be sure that we had it dialed in. Check.
Mike made some suggestions about running a special sandwich for 6 weeks or so and then following that up with another special sandwich. I think we will do this and see how it goes. We can certainly continue to offer the sandwich on the secret menu but won't put it on the everyday menu after the 6 weeks. If we find the popularity of the sandwich to be high we will bring it back for another limited offering. It will be like our very own McRib except there won't be a preformed porkish patty smothered in BBQ sauce and topped with diced onions and a couple pickle chips. No, this will be a much better dish than that.
In other fun news we are exploring an option to open a second store down in St. George. If life isn't crazy enough this will certainly add to it. It is kind of funny how it is coming together and there is certainly the potential to make something great there. It is exciting stuff.
I exit tonight with this thought:
Vizzini: "You were supposed to be this colossus, you were this great legendary thing, and yet he gains!"
Fezzik: "Well, I'm carrying three people and he got only himself."
Vizzini: "I do not accept excuses! I'm just going to have to find myself a new giant, that's all."
Oh man, I love this movie. I love this sandwich too. Hopefully it will be as legendary as the movie.
I am having such a great time reading your blog! You have a lot to say and a great way of saying it.
ReplyDeleteLOVE The Princess Bride!
Since I never seem to make it up to Cedar, I love the idea of you opening a place down here!