I was in the shower the other day, it is the place for all good inspiration, and I had a thought that we needed to launch our eating challenge sandwich, the brick. I started pondering the sandwich how we had last made it and then thought of a new way to do it. We have lost a bit of our customer base by moving further away from SUU and I thought this would be a good way to take care of them. An eating challenge would surely attract college students.
Today we made one as a test. It was huge. Total deal is 6 pounds. We cut it in 4 and Dave, Amy, Zack and I ate it. That was 10 hours ago now. I am still stuffed. I don't think it is going to be an easy one to beat. We got some great pics and now, it is time to price it out and get it out there. I am pretty excited about it and have to say, with how full I was after a quarter of the sandwhilch I have no idea how one person pulls this off.
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