Reciprocation

In sales there are a few laws that exist. Perhaps this is more in the field of persuasion but alas that is what sales is. So anyway, the law of reciprocation is one that I like a lot. It is simple really and what it comes down to is that when you do something nice for someone they feel compelled to do something nice for you in return. Pretty cool right?

This week I have been taking around some samples of our sandwiches along with our menus to different establishments in the area. Actually, I took them around to 7 different places and out of those 7 places we have had business come in from 4 of them. That is great. We are excited about those kind of results and will continue with the business to business marketing.

Other things that we do is provide not just a great sandwich but we also provide pretty great service. I enjoy visiting with most of the patrons and we like to give out fudge samples to everyone. Funny that our fudge is really moving lately. Lots of people buying it. Law of reciprocation.

I love to see us doing things that amaze the customers. Amy gave a couple of ladies a free slice of cheesecake the other day. They were amazed and quite excited. That was cool. They loved the place and they will be back. Many of those who have come in for lunch have returned and some have returned multiple times. It is neat to see and it is what we want to build. There were two ladies that came in today and enjoyed some sandwiches. We treated them right and within a couple hours of their visit they had both liked us on Facebook. In the book Raving Fans you see the need to make the experience something special. I hope we can do that for each customer and make it a positive and memorable experience.

The law of reciprocation is actually more of an eternal principle. We are taught by John, speaking about the Savior that "we love him because he first loved us".