I was taking out the trash this morning and picked up the weekly paper. I am not a regular reader of the paper but decided to take a look today - every now and again I get crazy like that. Anyway, I was flipping through and saw an ad for a competitor. This is actually a business that opened after we started The Little Brick House. I have not heard a lot of good things about them and I am really not worried about them. In any case I saw their ad and decided to take a closer look. I was stunned at the sandwiches they were listing, it was like they came in and copied our menu. I guess we should be flattered but I am not. Then I read "the best Philly cheese steak in southern Utah". Wow, really? I was a bit amazed at the claim. I believe I had the same reaction when I saw a different competitor saying they had the best grilled Reuben. The best ______ , according to who?
Anyone can claim their product as being the best. That is an easy thing to say and try to claim. Reality is a lot different. The food will actually speak for itself.
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