Thursday, October 16, 2014

Empathy Fail

We had a customer today whose child got chicken fingers.  What was my horror when I heard they wanted to speak with the manager because their chicken wasn't fully cooked.  I went out to visit with them.  I shared my concern for the problem.  They said it was disgusting, I agreed with them and offered to fix the problem.  I tried to explain that we follow the instructions provided by the manufacturer and cooked them the appropriate time and I wasn't sure how this had happened.  I comped their meal and offered my apologies.  Apparently I did not do a very good job because I got a phone call a while later and it was these customers calling to talk to an owner.  I picked up the call and then they were upset that I was the same person they had talked to before and laid in on me.  I apologized again.  So, when I said that we follow the instructions provided by the manufacturer... they were under the impression that I was casting blame and not taking responsibility and they wanted to know what I was doing to ensure this didn't happen again.  I started over, expressed again my horror at the situation, my agreeing with them that it was unacceptable, my deep concern that the product be cooked properly.  I shared my concern as a parent, that chicken fingers happen to be one of my son's favorite things to eat and how upset I would be if his were under cooked.  I explained that I was discussing the situation with the cooks, I was looking at the fryer and the oil temp to ensure that everything was set correctly.  I seriously asked the cook no less than three times how long he cooked the chicken.  He and another cook both said it was the full six minutes.  I heard them discussing the time when he was cooking them so I believe it was right.  I told her that I would have them check internal temperatures on every piece of chicken going out and no longer accept the cooking time and temp as a sure thing.  I also mentioned that I might go from a raw chicken to a fully cooked product just to ensure nothing like this happens again.  She expressed that she appreciates the quality and freshness of our food etc.  All I could do was apologize.  In the end I think she was okay. 

It sucks that she had to call back and that I didn't convey the right message the first time.  That is frustrating to me.  I thought I had.  It can be an awkward situation and being the guy that has to go and try to make it right is not always the easiest tasks.  I don't always know what to say and certainly don't know how what I say will be received.  Though I thought I was expressing empathy and handling the situation right the first time my visit was a fail.  I don't like that.  Believe me, I have been beating myself up about it since the call came in.  I'll need to do a better job and I need to make sure the customer is happy before I walk away from them the first time.  I thought they were but apparently I was wrong.  In my head for the rest of the day I heard Chris Farley saying:  Let me tell you why I suck as a salesman... .   I will do better the next time though I expect there will not be a next time with this chicken problem.    

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